A heated discussion was sparked recently in the comments section over at A Continuous Lean regarding the whole rugged-wear trend as far as who has the right to adopt it, and to what degree, and how poser-y they are once they do.

What’s striking me suddenly is that the more spiky accusations come in one of two slightly different forms:
1. Real men don’t follow trends.
2. Cool men don’t follow trends.
I don’t fear the word trend like some people do, and these attacks are harsh, but honestly I don’t disagree with either of them.
Women can craft carefully how they look, buying into the fads of their day, and neither their authenticity nor their allure as women is ever questioned for it. That’s not so for men. Is this an unfortunate double-standard? It’s a double-standard, definitely, but it’s the way we all want it, I think. Our expectations, our desires even, for how a man should form himself is very different from how a woman should, and it’s impacting the way we are fashioning ourselves as men, whether we’ll admit it or not.

As a man, if you have to study before hand what it means to be real or to be cool, you’re neither, the silent rule goes. Look no further than the many jpegs of railway workers and big game hunters being posted alongside those of Rogues Gallery’s new spring line on our favorite fashion-sighted sites. Our original emblems of manhood, of coolness, the ones we’re currently emulating half a century later, carry with them that intoxicating air of unstudied uncaring.
All of us bickering about boots on blogs, bookmarking Engineered Garments’ new spring line, stressing over how much to distress our A.P.C. straight legs…we’re all clearly studying before hand and caring deeply how to look. Which proves instantly false any of our claims to be either real or cool.
Ouch.
But stick up your chins, my fellow fake and horribly uncool men. Once we release ourselves from the delusions that we are real/cool, we’ll be one step closer to becoming ourselves. One step closer to not trying so hard, to not caring, to finally just being. One step closer…to cool.
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Poetry aside, I think the main drag of this workwear trend is we’ve begun taking ourselves so seriously and we’ve been cornered into becoming rather defensive about our style and our interests. Let’s just enjoy ourselves and one another. Who’s with me?
(Images: Hunter in L.L. Bean from LIFE, 1941. Male model as Hunter in Burkman Brothers, 2009 via ACL.)