Smooth Operator
Much of what winds up in my medicine cabinet earns its spot on the shelf due either to its pretty packaging, or being paraben-free, or being decidedly cheap or, alternately, indulgently spendy.
My Proraso shaving cream is none of the above, per se but I wouldn’t dare shave without it. (And haven’t, for the past five years.)
When it comes to other toiletries, toothpastes and hair gunk, bar soaps or spray cologne, staying Brand Loyal for too long inevitably becomes boring – the once invigorating flavors or scents that were once so attractive fade over time into numbing nothingness.
But shaving is serious, manly business!
(Even) I can’t care if my shaving cream is a bargain, or Boysenberry Jojoba-scented, or crammed in a cool Helvetica-decorated can if my neck’s gonna end up bumped and bloodied after use.
The thick, oily paste of Proraso tingles with eucalyptus and smooths the face into a slick, slippery surface that renders the razor a tool rather than a weapon. It’s men’s grooming magic and I’m a customer for life.
Originally I found it at Target for 5 bucks a box, now I usually track it down at Bath & Body Works for twice as much in a C.O. Bigelow-branded version. Wherever you can find it, you’ll be doing your face a favor.
