I don’t hear that much about Alternative Apparel on the boy blogs, and I’m not sure why. Not to be confused with American Apparel (and it’s hard NOT to get confused what with their super similar brand names, penny-pinchy pricepoints, and certain design elements of their respective websites) Alternative Apparel skips the geeky sleaze of the AmAp aesthetic for something earthier and more earnest.
Alternative Apparel incorporates recycled and organic materials, the use of low-impact dyes, and energy conservation in its manufacturing facilities for an eco-conscious line of simple, sportswear basics. Which is totally, totally great, but only half as great as their sweatshirts look and feel.
Their Champ Longsleeve Eco-Fleece Raglan comes in five heathered shades. Their slim yet somehow boxy fit and their cotton/poly blend create a convincingly vintage looking piece, as if left over from a late 60’s Ivy League athletics office.
I stumbled across an eco-grey one last spring and requested an eco-red one for Christmas (…and am having a hard time not jumping overboard and netting myself an eco-blue one too).
Topping the rare, retro appeal of even their long sleeve raglan, Alternative Apparel also offers a short sleeve version! That Steve McQueen in ’69 shape is especially hard to find in ’09 and will spring up in my warmer weather wardrobe in at least one shade.