A clothing label named after the Estonian word for “Little house in the forest” automatically has my attention, and possibly half of my heart.
Founded by Markus Uran, Metsa Design is neither bolstered nor burdened by the American heritage hullabaloo because it’s a Canadian label basing its aesthetic off a different (national) backstory and brainstorming its own visual narrative.
There’s a freedom and freshness to Metsa’s mindset that men on any side of every border would benefit from, I think. A sense of further off horizons, unvisited yet familiar.
All of that, I think is especially evident in the first piece from the line that I purchased, an indigo-dyed woven henley. Lightweight and weathered in its coloring, dyed by hand, rinsed (quite possibly) in a cool Canadian lake, it’s a proper piece for summer or fall, be it 1913 or 2014.
With a design originally inspired by the day shirts of field hands in South East Asia, cut and then colored in Canada, tagged in Estonian, these handmade henleys are perfectly suited for a British-born half-German living a boundary blurring version of an American life.